What can you teach the audience that they would find valuable? For education in a social setting or lifestyle event, maybe this means bringing in a sommelier or mixologist for a tasting event. Education: A deliverable that will never go out of style. This way you are leaving them with a memorable moment that is tied to your brand.īelow are five event activation experiences to consider the next time you are tasked with engaging a potential audience for your company.ġ. What does value look like? You want to offer something that your audience doesn’t typically have access to or get to experience often. When developing your next event experience, it’s important to put yourself in the attendee’s shoes. At Identity, we’re consistently tasked with coming up with big ideas for our clients to ensure their message remains sticky and makes an impact on their target audience. Whether you’re looking to host a professional event with fellow thought leaders, putting on a grand opening event for a new brand entering the market, or simply promoting your company during a national holiday or community event, having strong event activations to draw participation and engagement is the key to success.

Digital activations ideas